Let’s talk tech! On today’s episode of Child Safety Source, we’re speaking with Natalie Forood. She’s using technology to help keep people safer in the water.

After hearing about a man who got electrocuted in his pool while saving his daughter, Natalie wanted to help prevent similar tragedies. Electric Shock Drowning, or ESD, happens more often than you might expect. There are many similar stories in the news about people getting electrocuted in pools, marinas, hot tubs and spas. Natalie realized that we badly needed a safety device that alerts people to this potential danger.

To help combat this, Natalie Forood developed wavES, a unique patent-pending pool safety device. The idea is simple, but effective: wavES monitors a body of water to make absolutely sure that it is not electrified. The name, wavES, is a play on words. This refers to water waves, but the “ES” also stands for “electric shock.”

Our regular readers and viewers know the Child Safety Source drill. Life Saver Pool Fence’s president, Eric Lupton, is on a mission to talk with prominent experts who are dedicated to keeping children safe. During this interview, Natalie discussed with Eric her mission to prevent electric shock drowning, or ESD.

You can watch the full conversation right here:

Learning More About Natalie Forood

As you learned during the interview, wavES is only the latest of Natalie Forood’s successes. She earned her Bachelors of Science degree in Computer Science. She has since become one of the few female Silicon Valley software engineers and managers, working for several successful computer networking startups and high-profile companies. By combining her love for technology, engineering and solving challenging industry problems, she became a licensed general building contractor and started her own residential construction business, building high end luxury homes, most of which have pools.

Electric Shock Drowning is a serious danger to both children and adults. Life Saver Pool Fence absolutely supports Natalie’s efforts. After all, wavES has the potential to save lives.

Thanks so much for taking the time to speak with Child Safety Source, Natalie!

Below is a direct transcript of the Child Safety Resource interview with Natalie Forood from June 19th, 2018:

Natalie: Awesome

Eric: If you ever want to come to Holdings, it’s alright. Thankfully besides Stephanie and a couple other loyal people, the vast majority of folks who watch this off the bat so we are in good shape for the other nineteen thousand nine hundred and ninety seven other people who watch this

Natalie: Yeah, sorry about the cliché there

Eric: Yeah, that’s alright to start, to recap over real quick. You had a real cool career in Silicon Valley doing software engineering both on the software and the hardware design meaning you are an embedded developer right?

Natalie: Yeah, that’s correct.

Eric: And then you got in, we are talking about you got into building luxury homes which seems to me to be a strange switch, I feel it’s natural for you. I was addicted I was at one point had a girlfriend that was addicted to HGTV.

Natalie: Okay.

Eric: She thought she was going to build homes.

Natalie: Well don’t believe everything you see on HDTV HG.

Eric: Of course not, she was like “oh I can do this, no I don’t think so and maybe you can but not like that though.”

Natalie: Yeah, no you know it’s tough, it’s stressful like I was saying it’s really challenging. There’s always a problem to solve but in that regard it’s very similar to engineering because you know you’re given a problem that you haven’t solved previously and you’ve got to make it happen so that’s what I do.

Eric: So you are actively doing that, right?

Natalie: Yeah, so now I’m a full-time building contractor and I build homes and they’re large homes but like I mentioned they all have pools pretty much and complicated equipment and networking and software and that’s my background so it’s kind of cool to use you know my background in networking when I’m building homes that have the same equipment.

Eric: Right and I think most higher-end homes today or probably equipped with all kinds of smart devices and a little more technology infused anyways right?

Natalie: Right, exactly so like you know homes nowadays have home automation systems that control your lighting. Everything’s wired right, everything’s programmed so you can with the press of a button you can control the mood lighting in a certain room or turn all your lights off for the whole house or the whole property.

Eric: I have that at my house

Natalie: Yeah, what kind of home automation systems do you have?

Eric: I’m using control 4

Natalie: Oh yeah, okay, so we use control 4 primarily as well as home works and if you’ve heard about the other one there’s also Crestron so there’s like several popular ones on the market

Eric: Yeah, Crestron is the big one. I use control 4 because I didn’t have as much space, also I wanted to work with my inaudible Eco so I’ve had it for a long, long time way before Eco came out

Natalie: Yeah, yeah control4 is one of the easier ones to set up and pretty comprehensive so I vote for that one

Eric: I’ve used if for like 5, 6 years now and it is still solid every time. So tell me this electrocution story what happened?

Natalie: Yeah, so you know I just happen to come across an article about a man who got electrocuted when he was vacationing in Palm Springs. And it just so happened to be that he was someone who lived in our town yeah, and so and it was by chance that I came across this article so I started reading about it and I was thinking well, how could that have happened right. So he was vacationing with his family they had a pool party, he saw that his daughter was struggling on one side of the pool and he had like other guests that were on the other side of the pool that seemed to be okay but they were slightly like turning blue like their skin color was changing, but the daughter was struggling so he jumped in to save her and what happened is, he did save her, she ended up having some major injuries but he died.

And so what they realize is there was a problem with a light in the pool and current was flowing in the water and he got electrocuted. And so when I read that article, I was thinking okay as a building contractor, I build pools how could this have happened?  Right and you know when you build a new pool the building inspector inspects it, you have to comply with all sorts of electrical codes. So something like that should never happen. If you have an existing pool, it’s being maintained by licensed people you know people who are technical, knowledgeable they should find all sorts of problems when they’re doing your you know monthly maintenance or whatever you have set up right. So why is it that no one found that?

So when I started looking into it there are all sorts of reasons why something like that could happen, it’s rare but they are a variety of reasons right so your pool is equipped with a variety of electrical equipment you’ve got pumps, you’ve got filters, you’ve got a variety of junction boxes and what should happen is your electrical panel that controls all the pool equipment has a breaker right and a GFCI and that should trip, if there’s a problem in the circuitry that’s a trip and in most cases that’s what happens.

But as I started researching there are many areas where either breakers fail or underground you could have wires that are not properly terminated or wires are corroded or junction boxes and especially when people remodel their homes you know there’s a variety of things that can go wrong. Someone can cut a wire. someone doesn’t properly bond the equipment or ground the equipment. So what people don’t realize is this is a silent danger that could come from a variety of sources and its invisible so how do you know whether or not it has happened, let’s say even after your pool has been safe for some period of time.

Eric: Got you. So what was the solution you came up with?

Natalie: Okay, so the solution I came up with is a device its called waves and you know it stands like wave, wave for help and ES for electric shocks so it’s a play on words. So what it is, it’s basically a channel that runs around your pool it’s very discreet it’s sits right underneath your pool coping and it has certain sensors that are patent-pending that are constantly monitoring the water to see if any electricity has entered the water and those sensors communicate with basically a proprietary lid that goes over your skimmer.

So you have an existing skimmer lid you just remove that, you put my lid on and my lid talks to the sensors in the pool, if it senses that there’s any electricity in the water it sends an alarm and it actually interfaces with your home automation system as well right so if it finds that there’s a problem it creates you know a buzzer.

There’s a buzzer you know creates a sound and it can communicate with your home automation system can send you alerts to your app and you know it basically works end-to-end.

Eric: Got you. So what’s the indicator if someone is near the pool?

Natalie: Well, so not near the pool so let’s say someone is in the water or is entering the pool right, if the water has been electrified then these sensors will pick that up and they will communicate with that special lid circuitry and that’s when an alarm so that you can hear that you shouldn’t be entering the water or you should get out of the water someone should help you get out of water and that’s actually really tricky because if the water is electrified you don’t touch the person because then you become the ground

Eric: {cross talking} so how do you get somebody out?

Natalie: Okay so what you should so currently because if someone’s already in there right you need to have a plastic hook or some sort of a plastic pull because plastic doesn’t transfer electricity right so you can pull them out but the first thing you should do is turn off all the power that you have going anywhere right because you don’t know if it’s the power coming only from the pool control panel because you’ve got multiple panels on your property right.  You’ve got the main panel that’s coming to your house, you’ve got the pool equipment panel you you’ve got wires that might be coming across your property from an adjacent property.  You don’t know what’s under down so the first thing you should do is turn off all the electricity and ideally you know you should know where everything is and turn it off.  But if you do need to get someone out of the pool you want to use a plastic pull or a hook you know there’s like a special hook you can reach and get people out right.

Eric: Yeah, right that’s a good idea. But I’m sure most people don’t have that at their house

Natalie: Right

Eric: But I am pretty sure that’s a great idea

Natalie: Yeah, exactly

Eric: I don’t know if I have a plastic hook, I’m thinking I don’t think I do. I should get one

Natalie: Yeah. I’ll send you a link there’s one that’s sold.  I forgot what it’s called but I’ll send you a link for that but ideally you know you want to have your electrical system checked and by a licensed electrician. Because some of the people who maintain pools they’re technicians they’re not super knowledgeable in what could cause these situations and so you should have an electrician periodically check your electrical system throughout your property that’s you know step one.  And then in the absence of a device like this once this device is on the market then you know you should still make sure everything is safe. But it’ll give you an alert kind of like your carbon monoxide detector in your home right, like it just sits there and it’s monitoring the air and usually it’s not going off but if there is some sort of a problem with the air and it’s something you know it’ll alarm and you know alarm you and you’ll know you need to do something about it so the concept for waves is similar to how a carbon monoxide detector works in your home

Eric: Got you and so it alerts a noise at the pool and then you also said you will soon have an app on your phone?

Natalie: Right and it will send you an alert on your phone or to your home automation system with in your house.

Eric: Right and then I guess it’s hard wired to your house

Natalie: So it can talk wirelessly with your home automation system or it can be hardwired right so in the case that you have an existing pool you don’t want to dig up your deck you don’t want to do like major construction so in that case it has to communicate wirelessly with your you know wireless network and if you’re building a new pool and everything’s already dug up well you can run a wire from that special lid that I was mentioning to you that goes on your skimmer to your house and then it can interface through the wires to your home automation system so either way that’s why the waves system is meant to work with new newly built pools or if you have an existing pool because you don’t want to dig everything up.

Eric: Sure so you have to have obviously you need some kind of Wi-Fi connection for it to work right?

Natalie: Right, exactly so it talks via Wi-Fi the pool skimmer cover and the sensors in the pool communicate wirelessly and then the pool skimmer also communicates wirelessly with your home automation system or you know an app.

Eric: That’s it and how is it powered?

Natalie: I’m sorry?

Eric: How is it powered? How does it get juice?

Natalie: Okay, so you don’t want to give it AC power right otherwise you’re going to be introducing electricity into like the pool system so…

Eric: If you shut the power off it will stop working

Natalie: So right exactly so the way it works is it has similar to how your smoke alarm works right, usually smoke alarms nowadays have a 10 year lithium battery right it’s a low powered battery it lasts a long time and nowadays you don’t even replace the battery right you just throw out the smoke alarm and you get a new one and then the next one last year 10 years so that’s how the device will work you know with a long lasting lithium-ion battery.

Eric: Got you. I am sure this will be a replaceable it will be like a smoke alarm won’t throw away the system you will replace the battery

Natalie: Right, well so the whole you know you won’t throw away the whole system so the way the whole system works like I mentioned the channel in the pool it’s modular right so everything snaps together and then the skimmer lid you can replace the skimmer lid and leave the whole channel in the pool as it is and any of the battery pieces again because they’re modular you just unplug the one module and you replace it with the new battery module and everything else stays the same

Eric: Got you. Alright will this be installed by home owners, by electrician?

Natalie: So the idea is for people to be able to install on their own right so for homeowner to be able to do it themselves but you know some home owners will want to have a contractor do it for them kind of like you know when you have your next device and you want to stall it at home sometimes you want to do it you want to give it a shot and sometimes you know you’ll hire someone else to do it but it’s meant to be affordable and very easy to install and everything like I said snaps together so it’ll conform to any size or shape of a pool because everything’s modular and these sensors get positioned in certain areas and it’s just plug and play

Eric: Got you and so you said this app is patent pending now and it’s obviously being developed I’m guessing right?

Natalie: Yeah, correct so currently it’s being developed we’re looking for funding so if you know of anyone who wants to invest let me know so and it is patent pending and then the other thing I wanted to add is one thing that people don’t realize is this is not only a problem in pools.  This is also a problem around docks marinas and docks so there have been plenty of articles in the news about people getting electrocuted when they you know jump to swim off of a dock and again people don’t realize that their conduits in there look there’s electrical wiring a lot of times near dock.

So when you turn on a light near a dock you can send electricity to travel in the water and if you’re jumping to swim off of a dock there could be potential for electricity to travel into the water in that way too. So whenever you’re around water, it’s really important to pay attention to anything there’s electrical lighting, conduits, junction boxes any sort of equipment like pumps or of that sort

Eric: Is there anything that people can do before you know a place like a dock obviously you are at a broader risk can it be installed at a dock?

Natalie: Yes, so my patent is going cover a dock so basically my patent covers any sort of you know body of water right so it could be a pool, dock, a fountain in the case of like you know you can even get water coming into your basement right let’s say your basement gets flooded and you have wiring in your basement so anybody of water the patent covers that and the device can be installed basically in any situation fountain, pond you know that sort of thing.

Eric: How does it work without the skimmer though?

Natalie: So the skimmer really in the case of a pool you want to have somewhere where you put the receiver right so we use the skimmer for that but in the case when you don’t have a skimmer if the receiver is just a little box that has circuitry so you can put it anywhere and that little box communicates with the rest of the system that has the sensors so the lid is just kind of a cover for the for the circuitry

Eric: inaudible

Natalie: Yeah exactly just so you can reuse your existing setup again so you’re not changing anything about your pool and your deck.

Eric: So you know if folks before your system arrives and if you don’t have it is there some way you can test the water before they enter it? {Inaudible}

Natalie: Yeah, so there is a way to test the water and for that I would say contact your licensed electrician there are tools that they can use to test you know how much voltage if any is going in your water so it’s not something a homeowner we have or would know how to set up but if you contact your electrician don’t know how to verify if there’s any current near any of your lights or any equipment near your pool

Eric: And is there anything that you can do about this other than maintaining your equipment or

Natalie: Yes the main thing is I’d say, “Don’t hire anyone who’s not licensed and not knowledgeable about this to remodel anything around your pool”.  So even let’s say, you’re doing your landscaping and the landscaper is digging up your grass and they find a conduit or a wire make sure that you know where that wire is going. Make sure or that they know how to properly terminate it or where it needs to go. They need to make sure that everything is grounded correctly so when you’re hiring someone to do any sort of remodeling work really you know they need to understand how everything ties together.

So they don’t introduce a problem because like I was saying you know when you’re building a new pool everything’s inspected and everything might be fine and you might have a licensed pool builder. After that you don’t know if something has changed or something was cut or modified and that introduces the problem into the whole system.

Eric: Is there any way to test the water if I am a person you know I’m about to go into the pool or I’m about to jump off of a dock but I want to check to make sure that it’s not you know running with electricity. Is there any way to test it ahead of time?

Natalie: Not easily yeah there’s nothing that you can

Eric: Just jump in and hope for the best

Natalie: Yeah no not like that what you need is you basically need a an ohmmeter to test you know the water and you have to have you know two probes and you walk around and that’s what your electrician would do with your pool in the case of a dock same sort of thing but that’s the issue you know this is an invisible danger and you can’t test it right or let’s say you have a party at your house, you’re not  go to your pool and first test your pool before you have a party you know you’re busy setting up for the party so there needs to be a device that is permanent you know that’s the whole point of waves, it’s permanent and it’s working 24/7 monitoring your water it’s not something you have to think about you know that you have to do before you enter the water it’s just there just like your carbon monoxide detector at home.

Eric: I am sure you hope this becomes a part of the other building code and standard I’m guessing?

Natalie: Yeah, exactly over time I’d like for it to be a required device just like you know pool fencing is required right you know an alarm on your door is required when you’re building a pool so ideally I’d like for this to get through the neck code and for building inspectors to enforce it or a building officials to enforce it.

Eric: You know I am going through something similar. So how long until this is ready?

Natalie: So we don’t have an exact timeline yet it depends on the funding which is why that’s key but in terms of the architecture and the team that’s going to build it everything’s in place so we just need the funding

Eric: I was going to say I’m kind of in a similar position. I have a patent pending or I have a company that has a patent pending, it’s a you know a lot of kids die in the back of buses they get left there either an accident, people forget them or they leave thinking they’re going to spend a few minutes and they’ll be right back and they leave inaudible that happens you know more regularly inaudible so we have this patent pending for a device it’s a key 5 and it connects to the car seats and it connects to the car and if the temperature gets too high around the car seat it rolls the windows down and sets off the car alarm

Natalie: Oh that’s cool

Eric: If there’s a baby in the car seat yeah so I am in kind of the same mode you are in you know patent pending or{ inaudible}

Natalie: Yeah no that that’s brilliant I mean definitely you hear about this in the news all the time so having something that again is a sensor that is monitoring conditions all the time is paramount in my opinion you know again it’s not something that you have to think about it’s just going to you know yeah

Eric: kind of in the same idea so you are originally from the Ukraine right?

Natalie: Yeah. So I was born in the Ukraine. I came as a kid so most of my schooling has been here so yeah

Eric: What age where you when you came?

Natalie: I was 7 so I went to elementary school you know I started out in third grade and I went to elementary school, middle school, high school, college here so

Eric: Very cool

Natalie: Yeah

Eric: And so tell me about Momo wallet

Natalie: Okay, well so Momo wallet is my other adventure.  I wasn’t aware that you knew about it so it’s basically an app and in a merchant marketplace that allows people to obtain deals on products and services that they’re interested in so it basically matches your interests with what a variety of merchants offer right so let’s say you’re interested in buying you know something for your house, your family and you’re looking for the best deal out there’s, there is a variety of vendors that are offering that product and you subscribe to their feed and it just comes right into your app needs so you’re never going to multiple websites, everything comes into one feed and you can save products that you’re interested in shop right from your app

Eric: Oh, cool is that available

Natalie: Yeah it is available now actually you can download it from the App Store, it’s available on the iPhone and if you’re a business owner you can go on momowallet.com you can register your business as a business owner and now in you know create campaigns so it’s super easy to do.  And the other thing that it does, I don’t know if you’ve run into this but you subscribe to a bunch of emails and offers that you’re interested in right let’s say you want to shop at the gap or a Restoration Hardware somewhere so you give them your email address well then what happens, they start sending you a bunch of offers in your email and even though you’re interested you’re

Eric: How about I’m not that interested

Natalie:  You’re right. I mean but even though you’re interested you know it’s coming in to your email and you’ve got like so many other things coming in to your email you might not want it there so what do you do, you delete it right and then like when you actually need it you’re like oh where was that thing actually wanted it so what Momo wallet does one of the cool things about it I think is it can take all those offers and you can redirect it right into the app instead of you getting everything into your email and it cluttering your email, all those offers will come in into your deal speed and it’s all in one place and then when you actually need it you can search for it and it’s right there. But you’re not cluttering your email with a bunch of different offers that at the time you might not want you know some yeah so check it out

Eric: I will, in fact I will probably sign up on the business end because inaudible in our market too

Natalie: Exactly so if you sign up as a business we actually currently I have several folks helping me with the marketing side of things so if you sign your business up what we do is we promote your business to our community of users and we let them know that you’re one of the merchants on Momo wallet and what your campaign is and a campaign could be anything you could offer product, services it could be a seminar you know it’s really anything that you want to promote about your business and we help you promote it to our you know users and through our social media channels.

Eric: Definitely cool, yeah so we have Life Saver obviously which obviously launching in about a month or so is childsafety.com.  We offer in home child safety products {inaudible} so I think both of those might work for you

Natalie: Oh yeah, that’s great.  We’re targeting with Momo wallet, we’re targeting moms primarily I mean anyone can use it could be anyone but Momo wallet stands for mobile money wallet or more money in your wallet or the mom wallet so again it’s a the play on words and again it’s just meant to help folks find products and services that they’re interested in.

Eric: I like your commitment to plays on words by the way

Natalie: Oh so you see the pattern there

Eric: Yeah I do it doesn’t follow you to the construction company too by the way

Natalie: No you know what I the construction company is kind of a boring name it’s just like my last name you know Forood design and construction

Eric: Got you

Natalie: So yeah, it’s actually my husband’s last name so everyone always asks me oh is that your husband’s construction company? I’m like no, it’s mine, it’s just his last name

Eric: You can tell us

Natalie: No he works for Netflix

Eric: You missed an opportunity you could come up with something for the construction company

Natalie: I know, I know

Eric: My mom is always into starting companies using plays on words she wanted to start a lawn care company called Law Enforcement.

Natalie: Oh, I like that. I like that yeah

Eric: She wanted to start a bakery called “I Need Dough”.

Natalie: That is so good, okay I need to hire your mom to help me with my construction business name

Eric: She is pretty good yeah so she always wanted to come up with cool company names awesome but is there anything else that you are doing that we should talk about so you have the MoMo wallet, we got Waves, and we got Forood Construction Designs

Natalie: Yeah that that keeps me pretty busy, let me tell you yeah that’s it that keeps me really busy

Eric: And we are not sure when waves is going to hit the market obviously

Natalie: Yes so I’m working on it again it depends on funding because it is expensive to build a hardware device and to you know to market it and to market and as you know like to get it into stores like Home Depot, it you know and also you have to go through a bunch of testing like UL testing right so all that is really expensive, it’s time-consuming and you need to have lots of connections so if you know of anyone who wants to help me get the word out you know build awareness and also finance it, I greatly appreciate it so let me know.

Natalie: yeah exactly over time I’d like for it to be a required device just like you know pool fencing is required right you know an alarm on your door is required when you’re building a pool so ideally I’d like for this to get through the neck code and for building inspectors to enforce it or a building officials to enforce it.

Eric: you know I am going through something similar, so how long until this is ready?

Natalie: so we don’t have an exact timeline yet it depends on the funding which is why that’s key but in terms of the architecture and the team that’s going to build it everything’s in place so we just need the funding

Eric: I was going to say I’m kind of in a similar position I have a patent pending or I have a company that has a patent pending it’s a you know a lot of kids die in the back of buses they get left there either an accident, people forget them or they leave thinking they’re going to spend a few minutes and they’ll be right back and they leave [inaudible] that happens you know more regularly [inaudible] so we have this patent pending for a device it’s a key 5 and it connects to the car seats and it connects to the car and if the temperature gets too high around the car seat it rolls the windows down and sets off the car alarm

Natalie: oh that’s cool

Eric: if there’s a baby in the car seat yeah, but yeah I am in kind of the same mode you are in you know patent pending or [inaudible]

Natalie: yeah

Eric: [inaudible]

Natalie: no that that’s brilliant I mean definitely you hear about this in the news all the time so having something that again is a sensor that is monitoring conditions all the time is paramount in my opinion you know again it’s not something that you have to think about it’s just going to you know yeah.

Eric: kind of in the same idea, so you are originally from the Ukraine right?

Natalie: yeah so I was born in the Ukraine I came as a kid so most of my schooling has been here so yeah.

Eric: how old were you when you came?

Natalie: I was seven so I went to elementary school you know I started out in third grade and I went to elementary school, middle school, high school, college here so.

Eric: very cool

Natalie: yeah

Eric: and so tell me about Momo wallet

Natalie: okay well so Momo wallet is my other adventure I wasn’t aware that you knew about it so it’s basically an app and in a merchant marketplace that allows people to obtain deals on products and services that they’re interested in so it basically matches your interests with what a variety of merchants offer right so let’s say you’re interested in buying you know something for your house your family and you’re looking for the best deal out there’s a variety of vendors that are offering that product and you subscribe to their feed and it just comes right into you your app needs so your you’re never going to multiple websites everything comes into one feed and you can save products that you’re interested in shop right from your app

Eric: oh cool, is that available now?

Natalie: yeah it is available now actually you can download it from the App Store it’s available on the iPhone and if you’re a business owner you can go on momowallet.com you can register your business as a business owner and now in you know create campaigns so it’s super easy to do and the other thing that it does, I don’t know if you’ve run into this but you subscribe to a bunch of emails and offers that you’re interested in right let’s say you want to shop at the Gap or a Restoration Hardware somewhere so you give them your email address, well then what happens? They start sending you a bunch of offers in your email and even though you’re interested you’re

Eric: how about I’m not that interested

Natalie:  you’re right I mean but even though you’re interested you know it’s coming in to your email and you’ve got like so many other things coming in to your email you might not want it there so what do you do you delete it right and then like when you actually need it you’re like oh where was that thing I actually wanted it so what momo wallet does one of the cool things about it I think is it can take all those offers and you can redirect it right into the app instead of you getting everything into your email and it cluttering your email all those offers will come in into your deal speed and it’s all in one place and then when you actually need it you can search for it and it’s right there. But you’re not cluttering your email with a bunch of different offers that at the time you might not want you know some yeah so check it out.

Eric: I will in fact, I will probably sign up on the business end because [inaudible] in our market too

Natalie: exactly so if you sign up as a business we actually currently I have several folks helping me with the marketing side of things so if you sign your business up what we do is we promote your business to our community of users and we let them know that you’re one of the merchants on momo wallet and what your campaign is and a campaign could be anything you could offer product, services it could be a seminar, you know it’s really anything that you want to promote about your business and we help you promote it to our you know users and through our social media channels.

Eric: that’s really cool, yeah so we have life saver obviously which [inaudible] and launching in a month or so is child safetystore.com we offer in-home child safety products [inaudible] so I think both of those might work for you so [inaudible]

Natalie: Oh yeah that’s great we’re sorry yeah we’re targeting with Momo wallet we’re targeting moms primarily I mean anyone can use it could be anyone but Momo wallet stands for mobile money wallet or more money in your wallet or the mom wallet so again it’s a the play on words and again it’s just meant to help folks find products and services that they’re interested in.

Eric: I like your commitment to plays on words by the way

Natalie: oh so you see the pattern there

Eric: yeah I do, so cool, yeah it doesn’t follow you to the construction company too by the way

Natalie: No you know what I the construction company is kind of a boring name it’s just like my last name you know Forood design and construction

Eric: Gotcha

Natalie: So yeah it’s actually my husband’s last name so everyone always asks me, oh is that your husband’s Construction Company? It’s like no no it’s mine it’s just his last name

Eric: If he cleans houses [inaudible]

Natalie: No he works for Netflix, he works for Netflix

Eric: That’s pretty cool, you missed an opportunity you could’ve come up with something for the construction company

Natalie: I know, I know

Eric: my mom is always into starting companies using plays on words she wanted to start a lawn care company called law enforcement

Natalie: oh I like that I like that, yeah

Eric: she wanted to start a bakery called I need dough

Natalie: that is so good okay. I need to hire your mom to help me with my construction business name

Eric: she is pretty good yeah, so yeah she always wanted to come up with cool company names awesome but is there anything else that you are doing that we should talk about so you have the MoMo wallet, we got Waves, and we got Forood Construction Designs

Natalie: yeah that that keeps me pretty busy let me tell you yeah that’s it that keeps me really busy

Eric: and we are not sure when waves is going to hit the market hopefully soon

Natalie: yes so I’m working on it again it depends on funding because it is expensive to build a hardware device and to you know to market it and to market and as you know like to get it into stores like Home Depot it you know and also you have to go through a bunch of testing like UL testing right so all that is really expensive it’s time-consuming and you need to have lots of connections so if you know of anyone who wants to help me get the word out you know build awareness and also finance it I greatly appreciate it so let me know.

Eric: Yeah, and if someone wanted to contact you, if someone was a millionaire who really was scared of [inaudible]

Natalie: So yeah, they can contact me through my website or Facebook page so my website is waterhawktechnologies.com and you get you get to play on words there like water hawk, like a hawk is watching.

Eric: I get it

Natalie: The water, okay

Eric: By the way I went to waterhawktech.com which is in your email and it doesn’t work.

Natalie: Yeah so you know what I actually own both domains

Eric: Gotcha

Natalie: But the linking to the other domain  is messed up right now so I’ve got to, I’ve got to fix that but if you go to waterhawktechnologies I.E.S.com you’ll have information about waves, you’ll have some resources, I’m still building the website so there’s still more than I need to put in there but the basics are there and if you want links to various articles you can go to my Facebook page and again I just set that up recently but you can go to Water Hawk Technologies just search on Facebook and you’ll find a variety of links that I’ve put in there about news articles and you  know on the topic and let me know what you  think and  let me know if you have any comments and feedback.  I’m certainly open to everything.

Eric: So you didn’t name the company waves so are you thinking about developing other water safety devices?

Natalie: Yes, you’re so you’re so perceptive yes. So the reason the company’s called Water Hawk Technologies is because you can monitor a variety of things about water right so waves is monitoring electricity. But eventually can also monitor the quality of water because you know in pools kids have accidents and you know you might want to monitor the cleanliness of water, temperature so that your pool equipment works more efficiently you can integrate it with all the pool equipment and send alerts back to the filters and temperature sensors and so forth so eventually the company can build other water sensing technology.

Eric: There is another device called Pool Hawk, are you familiar with it?

Natalie: No, I’m not.

Eric: Pool Hawk is a camera system, I think right now it’s mostly commercial pools like YMCAs and it has camera I think [inaudible] and essentially it monitors [inaudible] it independently identifies [inaudible] and if someone starts doing the things that [inaudible] it alerts the lifeguard on app on the device and it takes a screenshot of where they are drowning [inaudible] and [inaudible] calls 911 [inaudible] it’s a cool, yeah it’s pretty cool.

Natalie: oh neat, I will check him out I haven’t heard about it.

Eric: [inaudible] over at, have you heard of sea float?

Natalie: No

Eric: Sea float is like a ball and it floats in the pool and it tells, there’s an app it connects to it and it lets you know chlorine level and water temperature and there’s different like stuff you could view, and it also has like a water safety alarm you can set it so [inaudible] water.

Natalie: Right.

Eric: And they are still developing it but eventually want to have it so [inaudible] games with it, so you could do like [inaudible]

Natalie: Oh neat

Eric: [inaudible] chlorine gets high, you know [inaudible] pool monitor and stuff

Natalie: Yeah oh yeah definitely put me in touch with them.  I’d love to chat with them.

Eric: Yeah my good friend Francis [inaudible] is doing it; he’s a cool guy so.

Natalie: And what’s his background also and embedded or?

Eric: It’s actually yeah it’s kind of [inaudible] outside the US, it has the theory that immigrants make better entrepreneurs, think that’s, I have seen it over and over again [inaudible] he came from Belarus and he says [inaudible]

Natalie: Yeah, immigrants are hungry you know.

Eric: figuratively and literally hungry.

Natalie: Yeah, yeah for sure.

Eric: Fantastic, well thank you so much I really appreciate it.

Natalie: Yeah, thanks so much.

Eric: I’m really glad that we got it; I was scared [inaudible]

Natalie: Yeah thanks so much Eric, yeah again sorry about the glitch not sure yeah like actually this laptop is older than the other one so and that’s not why this works better.

Eric: it works and anything else you want to let people know about water [inaudible] safety or you or the company?

Natalie: Well, I think I covered you know everything but if anyone has any questions you know have them reach out to me and also, I have a survey that I’ve been doing just to understand people’s knowledge and awareness about the problem and that survey link is on my website, if people want to take it that would help me out just to get their thoughts and if they want to leave me their contact info, I can follow up with them and chat a bit further but that’s all on my website so if people want to check it out that would help me out.

Eric: You know what you could do? When we’re done I’ll leave a link to the website and the survey in the comments they can find it there.

Natalie: Okay, okay I’ll do that, perfect yeah

Eric: Awesome, thanks Natalie.

Natalie: Yeah thanks so much great to have connected with you.

Eric: You too have a great day.

Natalie: You too bye

Eric: Goodbye folks, I’m going to edit this now okay you guys have a great day.