FOR IMMEDIATE RELEASE
The National Drowning Prevention Alliance has partnered with Life Saver Pool Fence to donate free pool safety barriers to families to fence backyard swimming pools.
FORT LAUDERDALE, FLORIDA, May 15, 2012—Child safety experts agree that one of the best ways to protect toddlers from drowning is to surround residential swimming pools with a fence that isolates the pool from the house. But many families are not aware of the dangers of not installing a barrier to prevent their children’s unsupervised access to the pool—a situation that, too often, leads to tragedy.
That’s why the National Drowning Prevention Alliance (NDPA) teamed up with Life Saver Pool Fence Systems, Inc. (Life Saver) on National Water Safety Day, May 15th, to promote the Save a Life Program. The initiative will provide free pool fences to families whose child suffered a non-fatal submersion injury or to families who lost a child to drowning, but still have another child in the home. Through the program, Life Saver will donate free pool fencing and installation each time a system is sold. The NDPA will help find and select appropriate recipients while simultaneously promoting pool safety education.
“This is an ambitious program in which the NDPA and Life Saver hope to donate several pool fences each month,” says Eric Lupton, president of Life Saver Systems, a manufacturer of mesh pool safety fencing. “Backyard swimming pools are taking young lives at an alarming rate. We need to think of pools the same way we think of other dangers. If you wouldn’t own a car without seat belts, you shouldn’t own a pool without a safety fence.” He adds that while getting pool fences around backyard pools is the program’s primary goal, increasing public awareness about the importance of all pool safety steps is equally important.
“Drowning is preventable if you identify the risk and take steps to minimize it,” says Kim Burgess, National Drowning Prevention Alliance executive director. “That’s why we promote the Safer 3 message. For Safer Water, prevent unsupervised access to pools and spas by installing four-sided isolation fencing, door alarms or automatic safety covers. For Safer Kids, always designate a ‘Water Watcher’ who will remain vigilant and undistracted while supervising children in or near water. Also give children water safety and learn to swim lessons. For Safer Response know how to perform CPR and have a phone and rescue equipment by the pool.”
The Centers for Disease Control and Prevention (CDC) reports that fatal drowning remains the second-leading cause of unintentional injury-related death for children ages 1 to 14. Children ages 1 to 4 have the highest drowning rates. For every child who dies from drowning, another four receive emergency department care for nonfatal submersion injuries. More than half of submersion-injured children require higher levels of care; many sustain permanent, profound brain damage.
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|MEDIA CONTACTS:Beverly M. Payton
Life Saver Systems, Inc.
National Drowning Prevention Alliance